Tradesman Marketing Series: Creating a Google Business Profile

The number one thing you can do to market your business is to create a Google Business Profile. The best thing about it, is it's free and the potential is huge. This one factor can accelerate customers to your business and get you a significant number of customers.

Seeing as they say "word of mouth is dead", then more and more people search for trades on Google to look for a product or service. Imagine living in a city and seeing your company at the top of the list when someone searches for an electrician or decorator. The impact would be amazing for you and your business. Oh and that's right it's free (apart from some work from yourself to make it happen)!

Before you get too carried away there are a number of things you can do help rise the Google ranks.

1, Look for the top competitor in your area and fill your services similar to theirs. It will ensure you have the right information in the right areas.

2, Have long opening hours. If you show as closed you will appear lower in the rankings than if you were open.

3, 5 Star reviews. The main ranking factor.

4, You will rise up the ranking quicker if you're in a small town to a large city (less competition

5, Regular posting of pictures and updates

6, Other information (are you listed on Yell and other similar sites?

7, Google Authority. Do you have a website with lots of information including blogs and videos?

For our business we rank top for our local town. This means we don't need to pay for advertising. We receive a number of phone calls each week for free which is a major advantage for us. This means we can keep a small advertising budget for the surrounding areas only.

If you need to discuss help with getting new customers to your business then speak to us at Small Business Website Designs and we can help from a small leaflet design to a full marketing plan.